Five Squared Pizza is a cloud kitchen that specializes in gourmet pizzas. They sell signature “par–baked” pizzas that are halfway cooked and then chilled for customers to finish baking at home. Making a collaborative while providing convenience. The previous logo made no reference to concept.
A brand re–design was needed to effectively communicate the things that make the brand stand out from other delivery companies. I designed the new logo around the three steps customers must take: deliver, cook at home, enjoy. Assets included an instruction card, business collateral, pizza box, van wrap, tote bag, and a proposed app to make ordering efficient.
