Melissa and Doug has put an emphasis on the nurturing of growing minds by encouraging creativity and making education fun. Though the brand deals in a variety of products, this re–brand and brand extension focused on the arts and crafts department. With a target audience of children ages 4–12 and their parents.
New Logo
Tempera Paint Cubes
Paint Brush 5 Pack Back
Customizable Tote Bag
Tempera Paint Cube Close Up
Tempera Paint Cubes
A logo refresh was needed to modernize the brand. Many elements of the previous logo were kept to maintain brand authenticity and recognition. Extensions to the brand included a sketch pad, various colors of tempera paint cubes, a 5 pack of paint brushes, and a customizable tote.
To capture children’s drawings authentically, I collaborated with a local third grade teacher to gather over 30 illustrations drawn by students in the age range matching Melissa + Doug’s audience and used them to inform the design.
