Lux Rosa is an online–only Chicano clothing brand. The company branding could improve cohesiveness and communicating their established tone and style. With two different logos on their website and assets, the brand was overshadowed by their products rather than leading and supporting the merchandise.
A re–brand was needed to help establish brand recognition and modernize it. This included a variety of deliverables including a website, social media posts, packaging, store signage, employee uniforms, and extensions such as iron on patches, totes, and a storefront.
The logo was made using customized typography and that same process was continued in all brand extensions. The assets created pull elements from the logo in order to create a consistent and cohesive application.
